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The Innovative Warehouse: 2015 IWLA Convention Focuses on the Evolving 3PL Services


For Immediate Release                                      

For more information, contact:
Morgan Zenner, Senior Coordinator
Marketing & Public Relations


The Innovative Warehouse:
2015 IWLA Convention Focuses on the Evolving 3PL Services

Dec. 1, 2014 (DES PLAINES, Ill.) – Shippers and manufacturers are asking 3PLs to go beyond the traditional scope of warehouse logistics: They rely on third-party warehouse logistics organizations as solution providers.  Warehouses that are members of the International Warehouse Logistics Association (IWLA) are meeting the call by offering many value-added services: pick and pack, packaging, fulfillment, logistics solutions, and advanced technology.

That’s the assessment of the IWLA 2015 Convention & Expo Committee. The group recently announced that the March 8-10, 2015, event in Savannah, Ga., has the theme, “Connect. Discover. Innovate.”

“The demand for third-party warehousing and logistics services is growing but now clients are looking for services that go well beyond the traditional ‘pallet-in-and-pallet-out.’ Shippers are looking to the 3PL to provide as many services as possible. They want a provider that is on the forefront of technology with a wide variety of service offerings,” says IWLA Vice Chairman Rob Doyle, CWLP, vice president business development at Commercial Warehousing in Winter Haven, Fla. “The IWLA Convention offers them guidance for what lies ahead, and a network of other warehousing professionals who face the same opportunities.”

Doyle, who is chairman of the 2015 IWLA Convention Planning Committee, says that IWLA recently opened early-bird registration for the 2015 IWLA Convention. He expects hundreds of warehousing executives and leaders to converge next March on the Westin Savannah Harbor Resort, in Savannah, Ga.

Many event speakers will focus on the importance of being a forward-thinking business leader:

  • Keynote: Bill Courtney, CEO, Classic American Hardwoods & Coach
    Bill Courtney founded Classic American Hardwoods Inc. in 2001. Today, the company employs 120 people and boasts a 45-acre manufacturing facility. The story of that growth is a must hear, but Courtney’s other great success will inspire: He coached the struggling football team at Memphis’ inner-city Manassas High School to an 18-2 record. The Academy-Award-winning 2011 film “Undefeated” chronicled this success.
  • Libby Gill, Libby Gill & Company
    After nearly 20 years in senior communications roles at media giants Universal, Sony, and Turner Broadcasting, Libby Gill is CEO of her own executive coaching and consulting firm. Her work helps individuals and organizations capture the heads and hearts of their customers, colleagues, and communities.
  • Michael Rogers, Practical Futurist & Author
    Michael Rogers combines real-business experience with a deep technology background to provide a common-sense vision of change for businesses and individuals. His work blends technology, economics, demographics, culture, and human nature.

“Each year the IWLA Convention Committee brings together experts in one place to focus on the most important aspects of running a warehouse logistics organization. This year, we are bringing innovators to the forefront so that members can build a new mindset for strategic growth,” says Doyle.

PLUS: The IWLA Expo will highlight innovative products and services from leading-edge supplier partners to the warehouse logistics industry. IWLA plans an attendee-voted exhibitor contest citing the most innovative offerings.

“For 2015, we are trying to bring in suppliers with expanded product lines and services to heighten the innovative experience inside the expo hall,” Doyle says.

The attendee early-bird registration deadline for the 2015 IWLA Convention & Expo, March 8-10, in Savannah, Ga., is Jan. 16, 2015. Supplier partners can also register to exhibit at a reduced-rate before Dec. 31, 2014. View the 2015 sponsorship prospectus here.

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Note: For more information about the IWLA Convention & Expo click here. Please send your requests to or call 847.813.4696.

About IWLA: Since 1891, the International Warehouse Logistics Association has been the resource for warehouse logistics, advocacy, and education. For more information, visit IWLA, formerly the American Warehouse Association, serves nearly 500 corporate members representing 3,000 warehousing locations. 

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