The 3PL Executive
	IDEAS The efficient exchange of ideas is an important part of developing and refining knowledge. IWLA puts a premium on helping members by advancing new business ideas and practices throughout the 3PL industry. One of the most reliable tools to accomplish this is our quarterly magazine The 3PL Executive. Compared with our e-mailed newsletter, The 3PL Executive offers in-depth analysis of issues impacting the 3PL industry, such as increased globalization, the impact of RFID on logistics and the shifting commercial insurance market cycle. It also communicates Association activities and gives a concise first look at studies and white papers, along with tips to improve your business operations, such as how to improve the quality of new hire. Members also can think of it as a forum to exchange and refine ideas. To encourage intelligent discourse, we encourage members to contribute material. For promotional and advertising opportunities please click here to download The 3PL Executive media kit. For a taste of The 3PL Executive, click on the links below. Or, if you don't already receive The 3PL Executive, click here to subscribe and start becoming better informed now!
	01/01/2007 - Winter 2006-2007 The Winter issue of IWLA's quarterly member magazine includes a focus on the Association's upcoming Annual Convention. Included are articles on collaboration, including an example of how IWLA is opening the lines of communication between warehousing and other industries to the benefit of both. Also included is an article by security expert Barry Brandman, and tips on how you can achieve a state of “enlightenment” in your warehouse through certain management techniques. Warehouse marketing guru Jim Bierfeldt also clues you in on when it might be time to take your Web site in for a tune-up to keep it generating sales leads. 09/21/2006 - Fall 2006 The Fall issue of IWLA's quarterly member magazine features a cover story on the Association's successful efforts to raise the profile and value of its advocacy efforts. The article recaps the Association’s successful government affairs event, the D.C. Fly-In; the roll out of IWLA’s new, Web-based Legislative Action Center; and a case study of how the Association stepped in to help a member struggling with an onerous Washington State fee. Also included is a look at the many benefits available to members through IWLA’s Member Advantage group purchasing program, and a focus section on how new technologies can be applied to the warehouse. 06/16/2006 - Summer 2006 The Summer issue of IWLA's quarterly member magazine features a cover story based on the Association's Business Outlook Survey, a case study of how member DSC became certified as a Foreign Trade Zone, and a profile of IWLA's new President & CEO, Joel Anderson. It also contains tips on buying heavy-duty trucks given the EPA's new regulations, an article on how to negotiate customer warehouse contracts by IWLA Legal Director Nathan Noy and Jim Bierfeldt's column on the differences between sales and marketing. 03/08/2006 - Spring 2006 The Spring issue of IWLA's quarterly member magazine features a cover story on how warehouse logistics companies came to the rescue to help in the relief efforts after Hurricane Katrina, as well as a disaster preparedness article by member Tim Fox. In addition it includes updates on the various initiatives of IWLA's new Strategic Plan, a review of the industry and two articles on how warehouses can improve their operations. 12/08/2005 - Winter 2005 The Winter issue of IWLA's quarterly member magazine features a focus on IT, lead by a study that identifies aspects of technology that most impact improved customer service. It also contains articles on blogging, the benefits of a Web-based execution system, how to capitalize on the hot industrial real estate market and retirement planning, as well as a preview of the Annual Convention by Planning Committee Chairman David Pettit and a review of the new Strategic Plan by Association Chairman Bob Auray. 09/21/2005 - Fall 2005 The Fall issue of IWLA's quarterly member magazine features a study that identifies what aspects of integration contribute most to improving customer service, IWLA’s web-based Marketing Toolkit and trends affecting the logistics industry. It also examines the benefits of the alternative insurance market, the need for 3PLs to become adept at dealing with U.S. Customs and alternative ways in which warehouses can derive revenue from their real estate holdings. 06/27/2005 - Summer 2005 The Summer issue of IWLA's quarterly member magazine features the cover story: “Squeezing More Productivity Out of your Warehouse.” The issue also contains thought-provoking articles on: Trends in the 3PL industry derived from IWLA’s 2005 Business Outlook, How post 9-11 security technology will soon help speed freight moving between Canada and the U.S., The new rules for successful sales lead generation, Adding to the bottom line with voice-directed technology, and IWLA’s success at protecting the Warehouseman’s Lien in the new federal bankruptcy law. 03/15/2005 - Spring 2005 The Spring 2005 issue of IWLA's quarterly member magazine features a cover story on the impact of e-commerce on the warehouseman’s lien. The issue continues with an article on the value of volunteerism, selecting the right WMS, search engine optimization, and comments from two IWLA Orlando 2005 annual convention keynote speakers, Herb Shear and Dr. Sydney Finkelstein. 12/15/2004 - Winter Issue The Winter issue of IWLA's quarterly member magazine examines the need for adding value to the warehouse function and the importance of strategic planning in running a successful 3PL. It also contains information on the 2005 Annual Convention, a review of the Association's activities during 2004 and tips on avoiding marketing mistakes. 09/28/2004 - Fall Issue The Fall issue of IWLA's quarterly member magazine examines the effect China has on the North American 3PL industry and discusses ways members can take advantage of the Association's educational programs to avoid the coming "brain drain" facing industry. Also, learn the latest about the IWLA/OSHA alliance and how to use the new web-based search engine, the LSL. 06/28/2004 - Summer Issue Check out the latest issue of IWLA's quarterly magazine and get information on 3PL marketing plans and hiring quality employees. Also, learn answers to common legal questions, what's going on in Washington, D.C., and what the Association's doing to combat unfair rail demurrage charges. 03/22/2004 - Spring Issue The inaugeral issue of IWLA's quarterly member magazine contains imformative articles on RFID, how to deal with global customers, C-TPAT, adjusting to the new HOS rules, and choosing the most efficient heating and ventilation system. Also included is a look at the Association's new brand, how to deliver exceptional value to customers and tips on improving customer service.